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Multi-Brand Design System: Scalability and Consistency in Digital Products

Multi-Brand Design System: Scalability and Consistency in Digital Products

Overview

Companies that operate multiple brands often face challenges in maintaining visual identity and consistency of experience across their digital products.

Performance

I worked as a Product Designer, leading the structuring of the system and ensuring its efficient implementation.

Objective

Create a Multi-Brand Design System that standardizes the experience of different digital products, ensuring efficiency, scalability, and visual consistency without compromising the identity of each brand.

The ticketing platform of Palmeiras faced challenges in user experience, creating difficulties in access and validating tickets on game days. Many fans relied on the web version, which had inconsistencies, while the app did not provide a clear and intuitive experience for purchasing and using tickets. My role as a Product Designer was to lead the redesign of this flow, ensuring greater efficiency, accessibility, and security in the use of digital tickets.

Problem

The company's products were developed without a unified standard, resulting in:


⚠ Visual inconsistencies between different brands.
⚠ Low efficiency in interface production.
⚠ Difficulty in maintenance and scalability of design.
⚠ Lack of alignment between designers and developers.

The ticketing platform of Palmeiras faced challenges in user experience, creating difficulties in access and validating tickets on game days. Many fans relied on the web version, which had inconsistencies, while the app did not provide a clear and intuitive experience for purchasing and using tickets. My role as a Product Designer was to lead the redesign of this flow, ensuring greater efficiency, accessibility, and security in the use of digital tickets.

Solution

I developed a centralized and modular Design System, ensuring that:


  • Brands could maintain their visual identities without losing consistency;


  • The creation of interfaces was faster and more efficient;


  • Designers and developers had a single source of truth;


  • The system was flexible and scalable for future evolutions.

Results

With the implementation of the new design system, the impacts were clear and measurable:


  • Reduction of development time by up to 40% with the use of ready-made components.


  • Improvement in visual consistency between products from different brands.


  • Increased efficiency of the design team, reducing rework.


  • Greater alignment between design and technology, facilitating implementation.


Learnings

During the process, some lessons were essential to optimize the solution and improve future implementations:


  • The importance of involving all areas from the beginning to ensure commitment.


  • Creating a flexible system was essential to allow customizations by brand.


  • The documentation and training were fundamental for the adoption of the Design System.


©Raphaelle Melo • 2025

© Raphaelle Melo • 2025

in/raphaellemelo

raphaellemelo@gmail.com